What is ITAL?

What is I-tal (EYE-tal)?
Ital comes from the island of Jamaica, straight from the heart of Rastafari.  Ital is Vital.  Ital is organic.  Ital is non-GMO.  Ital is wild and free.  Ital is holistic.  Ital is non-linear.  Ital is direct experience.  Ital is infinite health.  Ital is natural.  Ital is vegan.  Ital is sustainable.  Ital is awareness.  Ital is mindfulness.  Ital is humility.  Ital is gratitude.  Ital is compassion.  Ital is a positive vibration.  Ital is infinite joy.  Ital is spiritual oneness.  Ital is absolute harmony.  Ital is pure consciousness.  Ital is profound love.  Ital is divine wisdom.   Ital is the Universe.  Ital is your birthright.  Ital is You!